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A/B Testing

Overview​

Fast Simon’s A/B Testing capabilities enable data-driven decision-making by allowing you to test and measure the impact of various merchandising and personalization strategies. This document provides guidance on configuring A/B testing for Search and Collections as well as Upsell & Cross-Sell Widgets.

A/B Testing for Search (SERP) and Collections (PLP)​

No need to configure any additional code to run A/B tests for PLP and Search.

To set up your experiment, just follow these simple steps:

  1. Create a new experiment
  2. Choose the scope — either PLP or SERP
  3. Select the percentage of users to be affected with your experiment
  4. Add a setting - configurate the testing variations
  5. Save the experiment
  6. Once saved, click the three dots and select “Start” to activate it
note

More detailed information about configuring and managing experiments can be found in our A/B Testing Guide.

A/B Testing for Upsell & Cross-Sell Widgets​

For Upsell & Cross-Sell widgets, A/B Testing is automatically managed through the Fast Simon dashboard, requiring no additional implementation steps.

Behavior:​

  • If a Widget ID is mapped to a variation, the request will return the corresponding mapped variant
  • If a Widget ID is mapped to be hidden, no request will be sent.
note

A/B testing for Upsell & Cross-Sell widgets is currently supported only for V-Next No-Code widgets.